LinkedIn as a Promotional Tool

Many lawyers avoid social media, concerned that it will consume a lot of their time for little return.

However, LinkedIn is a powerful, free, promotional tool which, used properly, can help you to build your profile and attract clients.

Topics for discussion can include:

  • Introduction to LinkedIn (principles)

  • Introduction to LinkedIn (practical)

  • How to set up your LinkedIn account and profile

  • How to stop LinkedIn from gobbling up your billable time

  • Creating a compelling LinkedIn profile

  • Building your LinkedIn network

  • Keeping in contact with your network

  • Using LinkedIn to position yourself as an authority in your chosen field of practice

  • LinkedIn endorsements and recommendations

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